We take care of your Personal and Business Reputation!

Why PR?

Public relations are often regarded as something that either happens or it does not, and all one needs to do is be honest with reporters, and appropriate media coverage will follow. Not so. PR is also often mistaken for “free advertising.” A comprehensive public relations program has the power to shape the public’s perception of your company and products/services. Because PR is built on relationships – with reporters and with your customers and potential customers – it is usually more credible. Strong relationships with reporters, editors and producers are crucial to the success of a planned media relations program, but relationships alone will not secure coverage. Creating unique story angles and identifying timely news hooks, proper research and targeting, and aggressive pitching and follow-up all contribute to stories that drive your business forward.

PR is rarely a once off. It requires effective monitoring, and constantly identifying and/or creating new angles or entirely new tactics.

PR programs can also effectively seed a market, creating customer demand before a product or service is available, and can ensure that messages are clear for consumers and for media. PR can incite action from consumer and business audiences.PR and ORM is built on amalgamation of Ethical Values, Transparency, Integrity and Simplicity. BrandGyani strives to create a tangible business value for the client by creating a simple yet innovative messaging which can resonate well with its target audience. BrandGyani’s Online Reputation Management and PR experts help remove and hide negative contents like Product and Service reviews, articles, search results etc. about the brand, it helps brand not only inform but influence its users through earned and paid media with targeted positive messaging about the brand.