There are a lot of courses in digital marketing nowadays, but without a defined guide, learning about various aspects of courses can be really complicated. In this article, we will discuss some of the things to look out for when looking for a course in digital marketing, especially when it explains offering certificates. There are some of the most reliable digital marketing courses to choose from online, and many of these courses and certifications are intended for digital marketers who want to advance in their brands in their ever-evolving digital space.

Google Digital Unlocked

Google's online course platform (Digital Garage/Google Digital Unlocked) offers free courses on Digital Marketing training as given below:-

      •     Fundamentals of digital marketing

      •     How to build a business online 

      •     How to get your business searchable online

            How to promote your business with online advertising using Google Ads

•     How to expand your business overseas

1. •     How to promote your business on mobile

   •     Content Marketing

   •     How to Understand consumer behavior and   

          analyze using analytics

   •     How to protect your online presence from cyber

          attack

   •     Personal branding and self-promotion

   •     YouTube Course (Includes certification)

   All these courses by Digital courses include both video and text materials and some can be completed just in an hour.

   Why enroll in this course?

   This is a great course to understand the basics of digital marketing and it helps to understand the various components of digital marketing and how a business or individual can use that for their benefits, then this is a free course destination for you.

   #Google Analytics Academy

   Google Analytics Academy has 4 Courses with Video Tutorials.

   •     Google Analytics for Beginners

   •     Advanced Google Analytics

   •     E-commerce Data Analytics

   •     Google Tag Manager Fundamentals

   Google Analytics course has a Demo Account which helps to access real-time data and actual data. Learners can add various filters and view data from Search ads / Search Console. To enroll in this course, the learner must log in to Google Analytics Academy, answer a few questions, do a pre-course survey, and then can get access to Analytics Academy. You can add Google’s demo account to your existing Analytics Account too. This makes it easier to learn Google Analytics.

   After the completion of the course and exam. You can get Google Analytics Certification.

   Why enroll in this course?

   Analytics Academy can help a learner understand Google’s

   Measurement tools for intelligent data collection and analysis. It gives you an in-depth insight into Google Analytics enabling you to better understand your website data. It comes with a certification that makes you a qualified web analyst.

    

   #Academy for Ads

   Academy for Ads provides free on-the-go learning for the user of Google's ad platform. Its courses are useful for all types of business people, marketing professionals, advertising professionals, and students, who want to brush up their knowledge of Digital advertising in general and Google’s digital advertising in specific. Various courses and certifications offered by Academy for Ads are:-

   •     Google Ad Words Fundamentals

   •     Google Ads-Search

   •     Google Ads- Display

   •     Google Ads- Video

   •     Google Ads- Shopping

   •     Google Ads- Measurement & Optimization

   •     Google Ads- Apps

    Each of these courses comes with a Google Certification post the successful completion of their assessment exams.

   Why enroll in this course?

   Academy for Ads consists of the entire range of Google Ads, starting from Ad Words Search, Display, and Shopping, to Double Click Campaign Manager, Bid Manager, and Ad Exchange. It also covers training on digital advertising concepts. It can make you learn Google's advertising solutions to become more successful with your campaigns. 

   Google certification is one of the most prestigious certifications worldwide online 

Hubspot Academy

HubSpot is the world's leading provider of inbound marketing, sales, and customer service, founded in 2006. With free online training, you can take your professional skills to another level. You will know some simple internships and comprehensive certifications. You can learn everything you need to know about key business skills such as social media marketing, content management, web analytics, search engine optimization, etc.

There are various certification courses available for learners in various areas of digital marketing, which are listed below: -

•     Social Media Marketing

This course covers 9 lessons enabling the learners to develop an engaging and effective social media strategy, building an inbound social media strategy to leverage the power of social media marketing to transform the business

•     Inbound Sales & Marketing

These Courses cover 15 lessons covering inbound sales and marketing techniques to help you advance your digital marketing skills.

•     Content Marketing

This course covers 14 lessons covering the techniques to create a content creation framework for effective content marketing.

•     Contextual Marketing

In the Contextual Marketing certification course, you will learn to create a web experience customized to your visitors’ preferences. You need some 500 contacts in your database to learn this technique effectively

•     Email Marketing

This course covers 11 lessons where you can learn to master the E-mail marketing fundamentals which is one of the most sought-after skills in digital marketing.

Apart from the above-mentioned certification courses, there are various skill training certificates given to learners HubSpot Marketing & Sales Platforms.

SEMRUSH Academy (Free Certification)

SEMRUSH is the global company known for its world-class SEO Software Suite. SEMRUSH academy has been created to serve the need for training its users and audience to make them understand the various aspects of digital marketing. It covers several free digital marketing courses with certifications that can help you grow in your business and career.

SEMRUSH Academy courses consist of some key digital marketing areas as given below

•     SEO (Search Engine Optimization)

•     Content Marketing

•     PPC (PAY-PER-CLICK)

•     SMM (Social Media Marketing)

•     Affiliate Marketing

Most of the courses are available in English but some of the courses are also available in Spanish. You can register free for the course and upon completion of the course and the exams, certification is provided.

The courses are taught by some well-reputed digital marketing professionals covering general concepts of digital marketing like Fundamentals of SEO, PPC, Social Media Marketing, etc. They have some SEMRUSH tools specific courses as well.

Why enroll in this course?

SEMRUSH Academy courses are taught by industry veterans and experts and apart from explaining the different concepts, they also teach you how these concepts are applied to practical usage. In addition to that, learners can get to learn the use of SEMRUSH which can give them expertise in running digital campaigns successfully.

Facebook Blueprint

Facebook has created various tutorials and courses to impart an effective Facebook marketing learning solution. The Facebook blueprint course helps you to learn each and everything about Facebook & Instagram advertising. Facebook blue covers below given disciplines of Facebook & Instagram Marketing

•     Learn about Facebook business manager

•     Learn about Facebook Insights, Audience & Ad insights

•     Facebook & Instagram Stories and Creatives

•     Facebook Groups & Community Marketing

•     Facebook Campaign Formats

•     Facebook audience targeting with different Ad formats

•     Facebook Awareness building

•     Facebook Lead Generation

•     App install Ads

•     Facebook Online sales & In-store Sales Ads

•     Facebook & Instagram Content distribution & monetization

•     Instagram Marketing

A learner needs to complete all the video tutorial to successfully pass the examination. Although there is no cost of learning, it will cost up to USD 150 to appear in Facebook Blueprint Exam. After completion, you get a prestigious badge which enhances your profile as a Digital Marketing Professional.

Twitter Flight School

Twitter Flight School courses are designed to provide you with mastering advertising on Twitter. The course covers:

•     Twitter Ad Fundamentals

•     Twitter Campaign Management

•     Twitter Video Formats, its creation, and video

        campaigns

After completion of these courses, you can get Twitter Flight School Video Badge

Linked Learning Courses

LinkedIn Learning is an important and useful platform for your learning needs. Being run by a popular social media platform, LinkedIn Learning understands the basic needs of professional digital marketing knowledge seekers. It offers different courses and classes as given below

•     Content Marketing

•     Social Media,

•     Marketing Tools for Social Media Marketing,

•     Running a Small Business, and many more.

These courses are provided online with video lectures, assignments, projects, practical exams, and real-life scenarios of ads. Also, on the completion of these courses, you get a completion certificate that can be showcased on your resume and social media profiles.

Why enroll in this course?

LinkedIn Learning courses have been developed by top instructors who are available during the courses to help you with your queries. It enables you to acquire knowledge about different digital techniques that can be used in social media marketing. You can study at your pace online sitting at your home and learn to grow your business digitally using various tactics that you acquire post the completion of the course.

You get a free 1-month trial from your account to learn on LinkedIn Learning. LinkedIn adds certificates directly to your LinkedIn Profile.

Following a digital marketing course, is one of the best ways to acquire those skills fast but understanding the need for certification in digital marketing is important. With the online digital marketing course booming, many people are making fanciful claims these days. On your journey to digital marketing certification, beware of opportunists and go for credible resources like Google, Facebook, LinkedIn, where most of the certifications are free and enrich you with an enormous amount of knowledge about digital marketing. You can then concentrate on building your real-world experience by either working on your websites, getting a job in the field as a freelancer, or in an established digital marketing agency.

Most of the courses listed here are free and perfect for digital marketing. You can check out the courses above and enroll in the ones that you need.

If you found this guide useful, you can also check out our other blogs for more knowledge.